Lodging Brokers Network

SOLD! Lodging Brokers Network is proud to be the exclusive listing broker of Johnson’s Beach, an iconic Russian River tradition for over a century and a favorite summer spot for Sonoma County locals and visitors alike. Located 90 minutes from the Bay Area, Johnson’s Beach is situated on approximately 10.8 acres directly on the Russian River. It offers a range of lodging with some of the most sought-after accommodations in downtown Guerneville, including 10 vintage cabins from the 1920s, one 4-bedroom, 2-bathroom lodge, and an urban campground offering 38 tent camping spots complete with camp bathrooms and laundry facilities. The property has a certified well (with a connection to city water as a backup) and is on sewer (not septic). Additional revenue streams from the beach include parking fees, reserved beach spots, kayak, and canoe rentals, and events. The business has performed well over time and during Covid and has upside opportunities that a new owner could explore including implementing additional revenue management and sales and marketing strategies. Additional features of the property include K zoning and permits for food sales and an ABC permit for the sale of beer and wine. The property is a great venue for large events and has been home to the Russian River Jazz and Blues Festival and other large corporate events. It has also been the film location for commercials and assorted TV productions.

Tours for qualified buyers are by appointment ONLY, with potential tours to be scheduled on September 23rd, 24th, 27th, and 28th. Call for Offers Deadline EXTENDED to Thursday, October 7th at 5 pm. Do NOT contact the manager or employees. Qualified buyers can contact Kathryn Proctor at 415-606-4587 for additional details, to request a tour, and for details on the offer submission requirements and process.